Integrating B2B Marketing and Sales Planning – It Starts with a Lead

For too long in B2B companies, the marketing and sales organizations are, to paraphrase either Wilde or Shaw, “two nations divided by a common language”. One goal – to see its company successful in a market, while at the same time feeling like there are very different ways to achieve the goal. Today, with markets and customers more sophisticated, division is deadly.Read the full article

Glengarry Glen Ross speech