Lyft’s new creative director: ‘I hope Uber keeps wanting to kill us’

by Shareen Pathak
Jesse McMillin Let’s make one thing clear: Lyft and Uber are not the same — and it’s not just Lyft’s pink mustaches and de rigeur fist bump with the driver. Sure, on the surface, the two fast-growing ride-sharing services look similar: They both provide a way to get from point A to point B in a car that you request.Read the full article