Own Your Code: 10 Ways to Prevent Coupon Abuse

by Linda Bustos
For many online retailers, a world without coupon codes and promotions is unimaginable. Unless you have a brand unaffected by Amazon, coupons are likely part of your merchandising toolkit. As we’ve covered on Get Elastic in the past, coupon codes can cost you more than the margin you give away with the discount.Read the full article