Prep For Email Segmentation To Reap These 3 Benefits

by Daniel Faggella
As marketers, we like deliverables. They serve as tangible signs that we've moved the needle on the company's bottom line. Saying "I got 4,000 leads last month" or "my prospect list size is 78,000″ doesn't actually say all that much, but we all feel like the bigger the number, the better. Even when speaking to other marketers, few people will follow up with, "Oh, that's a lo ...Read the full article