The ultimate challenge: Why Microsoft still believes in Bing

by John Mcdermott
As director of search at Bing, Stefan Wietz is a realist.“Getting people to come to, it’s a challenge,” Wietz told Digiday. “Google is a verb.” Instead, Wietz takes comfort in a simple, undeniable fact: The digital world is shifting to mobile and maybe, just maybe, Bing can level the playing field.Read the full article