Travelocity’s gnome cashes in on ‘Shark Week’ buzz

by Shareen Pathak
It’s been 27 years since Discovery Channel first debuted “Shark Week,” but the shine hasn’t come off the week-long summer television event. Brands have recognized this, and are glomming onto the event with their own social media blitz. One of our favorites is Travelocity. HowFarAmIfromSharksRightNow.com has that enviable combination of being both timely and on-brand.Read the full article