23 million Twitter bots! Relax, it’s not as bad as it sounds

by Cynthia Boris
Marketers have a love / hate relationship with numbers. We’re always looking for tools to calculate the number of viewers and the percentage of clicks. How many minutes did he spend and how many dollars will it earn. Numbers are how we tell if what we’re doing is working or not. It’s also how we decide if an investment is worth it. For example, a banner ad on a blog cost $500.Read the full article