As PLAs Come To An End, Adwords Rolls Out New Shopping Campaigns Upgrade Tool

by Amy Gesenhues
With Product Listing Ad campaigns coming to an end this month, Adwords has launched a new tool to help users upgrade their PLA campaigns to Shopping campaigns in what it claims is just a, "...matter of clicks." According to the announcement: This tool creates a Shopping campaign from your regular PLA campaign, with a campaign structure and bids based on your regular PLA campa ...Read the full article