Facebook steps up its war on like-bait

by John Mcdermott
Facebook wants brands to clean up their acts. Effective Nov. 5, brands will be banned from incentivizing users to like their Facebook pages, both on Facebook itself and within their own apps.That will mean no more spammy Facebook posts in which brands offer a discount or similar reward for those who like their Facebook page, according to a Facebook blog post intended for app developers.Read the full article