Facebook, Twitter, LinkedIn… Three Wrenches to Unlock Social Selling

by John Danenbarger
By John Danenbarger, blog.SEOforSite.com Open a toolbox and the contents can all look the same: a row of metal handles with different-sized heads at the end. But those differences are vital. Each wrench is meant for a different nut and a different bolt, and if you use the wrong tool for the wrong job, you won’t get the result you want. The same is true of social selling.Read the full article

Applying the Power of Social Selling

The increasing popularity of social media websites is not only changing the way we socialize with friends and family, it's also changing the way customers research, compare and inform their buying decisions. Rather than seeing this trend as a threat; sales managers should see it as an opportunity. Social selling is leveraging web technology to deliver insight and value to the buyer's 'sphere of influence' when making buying decisions. In this video we talk about the five key steps for applying the power of social selling to help you win new business.