Last Week Tonight with John Oliver: Native Advertising (HBO)
The line between editorial content and advertising in news media is blurrier and blurrier. That's not bullshit. It's repurposed bovine waste.
Why Spin Sucks: Leveraging Public Relations in 2014 | Content Warfare TV
Learn How to Leverage Public Relations in 2014 with Gini Dietrich and Content Warfare TV Gini is the queen of straight-forward #PR and backs it up with her extremely popular blog *Spin Sucks.* We're going to dive into some topics I enjoy immensely: - _Share your story more powerfully—without sex, extortion, or “truth-stretching_ - _Humanize your organization, even if you don’t have outsized personalities_ - _Tell the truth, using the best techniques honed by centuries of storytellers_ You're not going to want to miss this conversation... Visit Gini's blog here: http://spinsucks.com/ Get Gini's new book Spin Sucks here: http://goo.gl/X9cXzq ======= _Can't make the live show but don't want to miss the great content? Find your favorite way to subscribe below:_ Subscribe by email: http://goo.gl/rz5b2U Youtube Subscribe link: http://goo.gl/My8UpZ iTunes subscribe link: http://goo.gl/o6u9G6 Stitcher subscribe link: http://goo.gl/HAoxVR SoundCloud subscribe link: http://goo.gl/NV0iHi