How L’Oréal is Changing the Face of Beauty Marketing

The L’Oréal Group is the world’s largest cosmetics and beauty company. Cast your gaze on any shelf in Walgreens, and you’re probably looking at a L’Oréal product. For that matter, walk into any airport cosmetics store—be it The Body Shop or Kiehl’s—and you’ll likely be in L’Oréal land. Their reach is wide, and with a $9 billion spend in advertising and promotions last year, you ...Read the full article