Interactive Marketers: Let’s Make Case Studies More Valuable

by Kendall Allen
We're all familiar with the lauded "case study." As agencies, we pursue them to illustrate our own performance, which can help us win more business. As publishers or ad tech suppliers, the right case study helps us validate our products and services, opening up new doors when properly played. As brands, a brilliant case study on the work we've spearheaded may help us interna ...Read the full article