Majority of email marketers don’t use sales numbers to measure success

by Cynthia Boris
How do you measure the success of your email marketing campaigns? 74% of marketers who responded to the 2014 Global Email Survey from Lionbridge Technologies said it was all about the open rate. An important number, for sure, but what about an email’s impact on revenue? Less than half of the respondents said they connect the dots from email to sales and it makes me wonder why ...Read the full article