The Challenges and Pitfalls of Real-Time Content Marketing, Part 2

by Bernadette Coleman
While there are many advantages to a real-time content strategy, it’s important to understand the challenges involved when marketing in a real-time environment. Here are three challenges brands must address, along with some tales of common pitfalls. 1. The Approval Process The Challenge Most established marketing operations have approval processes that are too complex to suppor ...Read the full article