The Ultimate List of All Situations That Require a Google Analytics Annotation

by Liz Lockard
Ever feel like when you look at your Google Analytics data that it doesn’t quite tell the FULL story? Like, what about that huge spike of traffic in July that’s coming in as direct? What caused that traffic? Or didn’t our website go down last year for a few days? When was that? There are all sorts of situations that your Google Analytics account can’t account for. That’s where YOU come in.Read the full article