What’s Your PPC Goal? Find Out Your Ideal Metric

by Tara West
If I asked you what your PPC goal is, you’d probably tell me it’s to increase sign-ups, sales, or enquiries. That’s a great starting point, but you also need goals and targets to ensure these sign-ups, sales, or enquiries are cost effective and profitable for you. As such, we’re going to look at what kind of specific PPC goals you could be tracking, and how to ensure your tar ...Read the full article