3 Reasons The #ShareACoke Marketing Campaign is Better Than Yours

by Jennifer Sanchez
It was a sunny, humid 110 degree day in Houston. I was eating at one of my favorite sandwich shops, and suddenly, there it was. After scouring countless grocery stores, CVS chains and Target stores, my search was finally over. I had finally found a Diet Coke with MY name on it. Well, my boyfriend found it, but whatever. I took all the credit.Read the full article