3 Ways to Handle Email Unsubscribe

by Linda Bustos
Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter. A common tactic is to ask if the customer wishes to reduce the frequency of your emails, and many marketers remind customers that they can alternatively ...Read the full article