Content Millennials Actually Want: The Case For Brand Ethics and Authenticity

by Joe Cardillo
Millennials are an influential bunch. One reason for this is that they are fast becoming a major demographic category – depending on who you ask, up to 24% of the population. They’re also described as the first generation of “digital natives” – in other words, they’re experiencing more of their lives online than any generation before them, particularly through social networks.Read the full article

Dove Real Beauty Sketches

Join the conversation at: #WeAreBeautiful Watch the whole experience at: http://dove.com/realbeautysketches Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don't forget: YOU are more beautiful than you think!



  • Millennial Entrepreneurs -- Brand Ethics Intrinsic to Brand Identity

    huffingtonpost.com - 3 readers - Brand ethics are not primarily intended as a strategy, they are reflective of who I am as a young business owner. I believe this perspective is incorporated intrinsically in the collective conscience of millennial entrepreneurs and consumers alike.

  • Selfies - how the world fell in love with itself

    telegraph.co.uk - 4 readers, 1 Tweets - As the 'selfie’ officially becomes the word of the year according to Oxford Dictionaries, we look at the social media craze that has gripped pop stars, politicians and even the Pope

  • #nomakeupselfie - why itd

    theguardian.com - 3 readers, 1 Tweets - While Cancer Research UK has enjoyed a £8m windfall from the social media campaign, it wasn't the charity's idea – but that, and the fact it worked on mobile, helped it to succeed so brilliantly, writes Luke Lewis

  • How a 'No Makeup Selfie' Trend Suddenly Became a Cancer Awareness Effort

    adweek.com - 4 readers - In an age when social media has made us even more aware of how we look at any given moment ("A picture? Now? Wait, how's my hair?"), asking women to take photos of themselves without makeup and upload them to social channels seems risky. And yet, thousands are doing it in the U.K. in the name of cancer awareness.