Content Millennials Actually Want: The Case For Brand Ethics and Authenticity

by Joe Cardillo
Millennials are an influential bunch. One reason for this is that they are fast becoming a major demographic category – depending on who you ask, up to 24% of the population. They’re also described as the first generation of “digital natives” – in other words, they’re experiencing more of their lives online than any generation before them, particularly through social networks.Read the full article

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