Customer Service via Facebook: Benchmarks and Trends

Brands responded to 67% of the questions posted to their Facebook Pages by consumers in the second quarter of 2014, according to a recent report from Socialbakers. However, 87% of the brands examined in 2Q14 had their Walls closed to comments, up 2% from 1Q14, indicating that many companies still remain wary of providing customer service via Facebook.Read the full article