Distinctions Between B2B & B2C Content Marketing

by Tessa Wegert
When we think of branded content, the campaigns of packaged goods and restaurant chains typically come to mind. We picture Red Bull and Chipotle, viral videos and millennials—B2C marketing all the way. B2B branded content may not always be as visible, but it’s just as widespread and pursues the same goal: connecting brands with customers in exceptional ways.Read the full article

Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6)

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits -- what do you think? Please share & comment! This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive. Filmed in Spain on a closed-off landing field at sunrise in one take. Directed by Andreas Nilsson Soundtrack by Enya: Only Time More about Volvo Dynamic Steering: http://volvotrucks.com/fm Don't miss coming films and other exciting material: https://www.facebook.com/VolvoTrucks https://twitter.com/VolvoTrucks See the Teaser with Jean-Claude Van Damme and the technician behind the new steering: http://youtu.be/Yatg89gi0nM

.@Duracell (Canada) Moments of Warmth (surprise bus shelter) #PowerWarmth

In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that. #PowerWarmth