Facebook Introduces Cross-Device Reporting For Ads

by Martin Beck
It's a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better. The social giant announced today that it is giving advertisers the ability to track conversions for people who interact with ads on mobile apps and websites. Facebook notes that a new Altimeter Group white paper that it commissioned shows more than 60% of U.S.Read the full article