Fitting room 2.0: A three-screen experience to help you try on jeans

by Shareen Pathak
When you think about it, fitting rooms are little more than curtained-off boxes with a mirror inside. Allen & Gerritsen is hoping to take them to the next level. A&G Labs, the new internal R&D unit of the Philadelphia-based shop, and has unveiled “MVSE” (pronounced “Muse,” naturally), a connected three-screen fitting room experience that ensures the customer is con ...Read the full article


With digital-savvy shoppers hitting the clothing racks every day, we saw an opportunity to improve the outdated in-store experience by bringing the best aspects of online shopping into the real world. We call it MVSE.