Global Mobile Ad Revenue Hit 19.3B In 2013, Nearly Double Previous Year

by Martin Beck
Global mobile advertising revenue continued to grow rapidly in 2013, nearly doubling its total to 19.3 billion, according to figures released today by the Interactive Advertising Bureau and IHS Technology. The 92% surge — the 2012 total was 10.1 billion — was driven by 123.4% percent growth in revenue from mobile display advertising and a 92.1% increase in mobile search ads.Read the full article