How 11 ecommerce sites use stock levels to create buyer urgency

by David Moth
In the same way that exclusive offers and flash sales cause shoppers to throw rational thought out of the window, dwindling stock levels create a fear of loss and a sense of urgency that nudges consumers ever closer to making a purchase. Ecommerce retailers are obviously wise to this as a sales tactic and it's common to see stock information displayed prominently on product pages.Read the full article