How Do You Know if Your Twitter Strategy is Effective?

by Ian Cleary
Are you tweeting on a regular basis but not really sure if it’s working? What is your strategy for figuring out if Twitter is really useful for you? Years ago, I used to run software development teams and I remember developers using Twitter: I couldn’t see the point of it. Why are these developers sending 140-character trivial messages to each other every minute of the day? ...Read the full article