How ‘Shark Week’ became Shark Week

by Shareen Pathak
It’s not clear how Shark Week came about. Even those inside Discovery Channel aren’t quite certain. One thing is for sure: A cocktail napkin was definitely involved. The version Michael Sorensen, vp of development and production at the network, tells is this one: A trio of executives were in a conference room looking at ratings data from the natural history programs Discovery had been running.Read the full article