Public Relations - How to Pitch Influencers
Every day I am pitched by public relations professionals on their products and services. Public relations professionals find me in their PR systems as a noted influencer about marketing, marketing-related technology, content marketing, blogging and a number of other topics. As a result, we get hundreds of pitches every week on new platforms and technologies. We love writing about new technology and, since we're a discovery blog, we often write about marketing technology that others don't. That said, I'm always surprised at the lack of preparation that public relations professionals when I ask for some information for a blog post - what the problem is that they solve, how they solve it, some screenshots or a video, and a customer story... it's not a lot to ask!