Improve Your Marketing ROI Predictions With These 3 Considerations

by Benjamin Vigneron
While the industry is gradually getting savvier in general, lots of online marketers still base their budget and bid decisions on short-term returns using basic if/then statements across their paid search, social, and display ads programs. In a nutshell: if the short-term return on ad spend (ROAS) is low for a given social, display or paid search audience, then one tends to ...Read the full article