Inside WSJ Europe’s adventures in social

by Chris Smith
For a paywalled site like WSJ Europe, social media is complicated. Sure, it needs to drive traffic, but subscriptions are always top of mind. WSJ Europe walks this tightrope every day. Sarah Marshall, social media editor of the site, doesn’t view it as a handicap. Sure, free content does better than content behind a paywall, but that doesn’t mean the social Web is any less powerful.Read the full article

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