Leveraging Platforms for More Powerful Content

by Erin Ward
[Editor's note: This is the third post in our Content Strategy 200 series, inspired by Contently CCO Shane Snow's upcoming innovation book, Smartcuts. Stay tuned for a series of webinars, e-books, and content strategy classes in the months to come.] In the digital age, editors and content strategists have to wear many hats—including that of the data analyst.Read the full article

Superconnecting Massive Audiences

Contently's second in a series of content strategy webinars brought to you by Shane Snow. Each seminar is based on marketing principles from Shane's upcoming book, Smartcuts, and the latest research from the world of the Content Strategist.

This webinar, Superconnecting Massive Audiences, focuses on how to use the theory of superconnecting to catapult a brand's success. Relationship building and maintenance is an imperative part of content strategy that is often forgotten. Learn valuable ways to engage with your audience, accelerate success through industry influencers, and feed your brand's content generating machine.


Leveraging Platforms for More Powerful Content

Shane Snow, co-founder and CCO of Contently, Inc. and author of upcoming bestseller Smartcuts: How Hackers, Innovators, and Icons Accelerate Success presents his second webinar. This class offers insight into tracking engagement and then matching a brand's engagement to audience relationships, which then correlate to ROI. Shane bases this class on the idea of optimizing data from engagement to create better content. It will also explore popular marketing platforms and how to best use them to generate relationships. Optimization is the key word for this seminar.


Orchestrating a Smarter Content Machine Audio

Contently's first in a series of content strategy webinars brought to you by Shane Snow. Each seminar is based on marketing principles from Shane's upcoming book, Smartcuts, and the latest research from the world of the Content Strategist.

This webinar, Orchestrating a Smarter Content Machine, deals with how content marketers can organize and equip to be more effective, more efficient publishers that create content that people actually care about—at scale.