Marketing Day: Mobile Ad Revenue Surges, Facebook Launches Cross-Device Ad Reports & More

by Amy Gesenhues
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Introduces Cross-Device Reporting For Ads It's a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better.Read the full article

  • The CMO's Guide to Marketing Automation - 7 readers, 314 Tweets - Here's what you need to know about the fast-growing discipline.

  • Foursquare's Swarm Check-in App Lands on Windows Phone - 13 readers, 88 Tweets - As promised, Foursquare is bringing its Swarm app to Windows Phone. The app, which allows users to check-in, organize events and see how far away their friends are, should be... Keep reading →

  • Groupon Is Adding 100 Snapchat Followers a Day - 8 readers, 36 Tweets - Since beginning a Snapchat account one week ago, Groupon has gained 700 followers with daily challenges that give out prizes for interacting with the brand. Groupon started using Snapchat (under the account) last week to promote an offer with rapper Wiz Khalifa.

  • How collaborative social blocking could bring sanity to social networks - 7 readers, 374 Tweets - Platforms such as Twitter have been curiously uneager to deal with harassers, trolls and other online ne'er-do-wells. Glenn Fleishman on the latest third-party tools created to bring power back to the users.

  • Pinterest Expands Self-Serve Promoted Pins Platform To More Businesses | - 9 readers, 166 Tweets - Pinterest is rolling out its Promoted Pins platform to more businesses, the company has confirmed to TechCrunch, after we received reports from businesses..

  • Twitter Focusing on DMs Could Mean More Revenue - 8 readers, 313 Tweets - Ask anyone who uses Twitter what their biggest gripe about the service is, and the answer may very well be DMs.

  • Twitter Lists: How to Create, Use, and Manage - 9 readers - One aspect of Twitter that often gets overlooked is Lists, which is a curated group of Twitter users organized into lists based on interests. Lists can ...

  • Veenome Releases YouTube Analysis Tool for Brands - 7 readers, 26 Tweets - To address the need for better data and measurement, viewability and video intelligence platform Veenome has launched a YouTube Channel Content Analytics tool.  Veenome's product will analyze YouTube videos and channels for content, and make those statistics available to advertisers before they place their ads.