‘Native advertising is further proof we’ve lost our way’

Todd Copilevitz is partner of digital strategy at JWT Atlanta Can we just stop hyping native adverting? It’s not new. It’s not the next big thing. It certainly is not the answer. Native advertising is just the latest symptom of a system that has lost its way. Rather than honing the craft of building meaningful marketing campaigns, we have become enablers of a system that valu ...Read the full article