Predicting And Creating The Media RFP Of 2016

by Dax Hamman
Without question, digital media planning is evolving continuously. In some ways, this evolution is happening too fast for the media buying world to keep up - in others, too slow to keep pace with the ongoing innovation. Regardless of how you see it, it's clear that the RFP (Request For Proposal) process and format must change; so how different will RFPs look 18 months from n ...Read the full article