The Facebook marketing free ride is over

by Justin Lafferty
If you want to grow your business through Facebook marketing, you will very likely have to pay for advertising. That is the new truth. In years past, many pages on Facebook could do all right in terms of driving sales and traffic to websites without using advertising. But now, as more pages become serious Facebook marketers, you’re battling for diminishing space in your audience’s News Feeds.Read the full article