TV goes social: How brand marketers can learn from the best

by Tamara Littleton
Most brands tend to focus on their products and services when they use social media. People, on the other hand, use social media to build and maintain connections - to chat to friends, family and to other people. They might visit a branded Facebook page to discover more about that company, or enter a competition occasionally, but if you want them to stick around, there has to ...Read the full article