Back-to-School Shopping Trends [Infographic]

Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from July is the next most popular month for starting back-to-school shopping (29.2% of parents surveyed), followed by June (7.8%). Some 6.6% of parents say they wait until after school starts to begin shopping.Read the full article