Cake Releases Whitepaper on Attribution Issues

by Michael Levanduski
The SaaS firm, Cake, which specializes in helping performance marketing track, attribute and optimize their digital advertising budgets, has recently released a comprehensive new whitepaper that gives an in depth look at what attribution is, and why performance marketers need to care. The paper, titled “The Hitchhiker’s Guide to Attribution: Mapping the Customer Journey for Ad ...Read the full article