Google axes close variants option: what it means for advertisers

The recent news of Google automatically opting all KWs into close variants is the latest AdWords change that will touch the majority of advertisers. So what are we are really looking at, what issues does it present, and how do we solve them? What it means to lose the option to opt out of close variants In the past, Google offered the ability to either opt in or out of close variant matching.Read the full article