How Retailers Can Leverage Mobile To Boost Holiday Sales

by Soo Jin Oh
Although we are smack in the middle of the summer season, consumers are already beginning to think about holiday shopping. According to a 2013 Google study, people are making their wish lists — and shopping lists — earlier than ever. In July 2013, nearly half of surveyed shoppers had already made plans regarding when they were going to purchase their gifts.Read the full article