How Santa Barbara’s Noozhawk Zeroes In on News and Profits

by Tom Grubisich
Noozhawk says it’s Santa Barbara’s “only 24/7 professional news site.” In the increasingly tough world of community journalism — where both readers and advertisers can be fickle and local advertising markets like Santa Barbara’s are crowded with competitors — Noozhawk succeeds because it’s not in the news business, but “the business of news.Read the full article