How to Reach Positive ROI Through Mobile App Marketing

When looking to reach positive return on investment (ROI) for your mobile app through performance based marketing, you should always keep one simple formula in mind: ROI = ARPU/CPA ARPU (Average Revenue Per User) is the average revenue that your app’s users generate over their lifetime, through whatever monetization method that is in place (most commonly it is either in-app purchase and/or a.Read the full article