Invalid Traffic: Five Steps to Boost Trust and Safety for Advertisers – AdRoll Followup

by Jennifer Slegg
Several weeks ago there was a weird issue where webmasters were noticing a greatly increased number of direct traffic referrals with some off similarities, such as older versions of Internet Explorer. As it continued, webmasters began to realize it was a retargeting spammer, and one of the largest retargeting networks, AdRoll, was the most noticeable target, and as such, it be ...Read the full article