Live @ SMX East: Remarketing: Overhyped & Overvalued, Or Undervalued And Underused?

by Chris Sherman
If that visitor from your search ad doesn't convert, retargeting (also called remarketing) allows you to keep your message in front of them as they visit other sites across the web, minutes, hours or even weeks after they've done that initial search. Retargeting attempts to understand user intent, and provide additional or more useful information, typically via display ads th ...Read the full article