The Cure to CMOs Top 3 Concerns? Smarter Content Marketing

by Amanda Walgrove
What keeps CMOs up at night? According to a recent survey from Korn Ferry, via MarketingCharts, the top three answers are: 1) creating sustainable and engaging customer relationships and improving the customer experience; 2) taking advantage of digital trends in social and mobile; and 3) demonstrating marketing’s ROI.Read the full article