The Hierarchy of Effects – An Application Hypothesis

by Johanna Juchem
In my last post I spoke about how important it is to integrate your SEO into your overall marketing communications (here). As important as link building is, your content should fulfill a bigger purpose than building links, and if executed well the links will be a by-product. Whilst being at uni, I thought a lot of the marketing concepts that we learned were quite boring – so old fashioned.Read the full article

Dove Essential Nourishment Lotion TV ad

It's true what they say -- beauty starts from the inside. That is exactly why Dove Essential Nourishment Body Lotion has been especially formulated to work deep down*. Click here to find out more: http://www.dove.co.uk/products/lotions/body/essential-body-milk.html


Dove Real Beauty Sketches

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. Watch the whole experience at: http://dove.com/realbeautysketches Join the conversation at: #wearebeautiful And don't forget: YOU are more beautiful than you think!


Piano stairs - TheFunTheory.com - Rolighetsteorin.se

Follow us on http://www.facebook.com/thefuntheory We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. http://www.thefuntheory.com