The Hierarchy of Effects – An Application Hypothesis

by Johanna Juchem
In my last post I spoke about how important it is to integrate your SEO into your overall marketing communications (here). As important as link building is, your content should fulfill a bigger purpose than building links, and if executed well the links will be a by-product. Whilst being at uni, I thought a lot of the marketing concepts that we learned were quite boring – so old fashioned.Read the full article

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Dove Real Beauty Sketches

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. Watch the whole experience at: Join the conversation at: #wearebeautiful And don't forget: YOU are more beautiful than you think!

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