The ‘Ice Bucket Challenge’: A case study in viral marketing gold

by Brian Braiker
Chances are, if you’ve spent any time on social media in past couple of weeks, you’ve seen some of your friends dump a bucket of ice water over their heads. Maybe you’ve even seen a Kennedy do it. Or the New York Jets. Or Martha Stewart. Or Justin Timberlake. Maybe you’ve taken the “Ice Bucket Challenge” yourself.Read the full article

Rob Riggle, Horatio Sanz, Steve Higgins, The Roots, & Jimmy Take the ALS Ice Bucket Challenge

Jimmy, Rob Riggle, Horatio Sanz, The Roots and Steve Higgins accept the ALS Ice Bucket Challenge, and Jimmy nominates the New York Jets. Subscribe NOW to The Tonight Show Starring Jimmy Fallon: http://bit.ly/1nwT1aN Watch The Tonight Show Starring Jimmy Fallon Weeknights 11:35/10:35c Get more Jimmy Fallon: Follow Jimmy: http://Twitter.com/JimmyFallon Like Jimmy: https://Facebook.com/JimmyFallon Get more The Tonight Show Starring Jimmy Fallon: Follow The Tonight Show: http://Twitter.com/FallonTonight Like The Tonight Show: https://Facebook.com/FallonTonight The Tonight Show Tumblr: http://fallontonight.tumblr.com/ Get more NBC: NBC YouTube: http://bit.ly/1dM1qBH Like NBC: http://Facebook.com/NBC Follow NBC: http://Twitter.com/NBC NBC Tumblr: http://nbctv.tumblr.com/ NBC Google+: https://plus.google.com/+NBC/posts The Tonight Show Starring Jimmy Fallon features hilarious highlights from the show including: comedy sketches, music parodies, celebrity interviews, ridiculous games, and, of course, Jimmy's Thank You Notes and hashtags! You'll also find behind the scenes videos and other great web exclusives. Rob Riggle, Horatio Sanz, Steve Higgins, The Roots, & Jimmy Take the ALS Ice Bucket Challenge http://www.youtube.com/fallontonight