Using Risk Reversal to Increase Ecommerce Sales: If You’ve Got it Flaunt It

by Brian Massey
There’s an old (and probably sexist) saying that I often apply to many online marketing decisions. If you’ve got it, flaunt it. If you don’t, flaunt it more. The online store Magic Of Fire has “it.” A great product or service. A bona fide value proposition. Top people working behind the scenes. Customers who will tell your story. A great guarantee, warranty or return policy.Read the full article