Video publishers look beyond ad revenue with YouTube strategies

by Eric Blattberg
For CollegeHumor, YouTube is no laughing matter, even if it doesn’t produce much direct revenue from ads. With over 7.6 million subscribers, CollegeHumor has crafted a YouTube strategy that isn’t relying on making money directly on ads. Instead, it uses what is the world’s second-largest search engine to test content’s virality and distribute brand content for advertisers.Read the full article